Episode 13

full
Published on:

1st Feb 2022

Robert Freund | Embracing Social Media (Even When Your Industry Isn’t)

There are certain business sectors that seem more reluctant than most to embrace the power of social media. The legal profession is one such example. While there are valid reasons why a legal firm or an individual attorney may be hesitant to take to Instagram or Tik Tok, opportunities are available to those who approach it correctly.

In today's episode of The Higher Standard, Chris chats with e-commerce and advertising attorney Robert Freund, founder of Robert Freund Law based out of Los Angeles, California. He has embraced the use of Instagram as a means of getting clients, to the point where he now gets 95% clients via the platform.

You'll discover a little of Robert's background, fro his start in general business litigation to his current role as an advertising attorney, focusing on e-commerce and social media marketing issues.

You'll learn how he stumbled onto building and using his Instagram following as a way to attract clients.


You'll also discover the importance of embracing the opportunities social media provides, especially in industries that may be reluctant to embrace social media.


This is a show you do not want to miss! Join Chris and Robert for this eye-opening conversation as they explore this fascinating subject.


Enjoy!



What You’ll Learn in this Show:

  • A little of Robert's background, from his start in general business litigation to his current role as an advertising attorney, focusing on e-commerce and social media marketing issues.
  • How he stumbled onto using his Instagram following as a way to attract clients.
  • Being willing to embrace the opportunities social media provides, especially in industries that may be reluctant to embrace social media.
  • And so much more...


Resources:

Robert's LinkedIn

Robert's Instagram

Black Crown

Instagram

Facebook

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About the Podcast

The Higher Standard
This isn’t a different standard, it’s the higher standard.
Welcome to the Higher Standard Podcast, where we give you ultra-premium, unfiltered truth when it comes to building your wealth and curating the lifestyle of your dreams. Your hosts; Chris Naghibi and Saied Omar here to help you distill the immense amount of information and disinformation out there on the interwebs and give you the opportunity to choose a higher standard for yourself. Sit back, relax your mind and get ready for a different kind of podcast where we elevate your baseline with crispy high-resolution audio. This isn't a different standard. It's the higher standard.

About your host

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Christopher Naghibi

Christopher M. Naghibi is the host and founder of The Higher Standard podcast — a rapidly growing media platform delivering unfiltered financial literacy, real-world entrepreneurship lessons and economic commentary for the modern era.

After nearly two decades in banking, including his most recent role as Executive Vice President and Chief Operating Officer of First Foundation Bank (NYSE: FFWM), Christopher stepped away from corporate life to build a brand rooted in truth, transparency, and modern money insights. While at First Foundation, he had executive oversight of credit, product development, depository services, retail banking, loan servicing, and commercial operations. His leadership helped scale the bank’s presence in multiple national markets from $0 to over $13 billion.

Christopher is a licensed attorney, real estate broker, and general building contractor (Class B), and he brings a rare blend of legal, operational and real estate expertise to everything he does. His early career spanned diverse lending platforms, including multifamily, commercial, private banking, and middle market lending — holding key roles at Impac Commercial Capital Corporation, U.S. Financial Services & Residential Realty, and First Fidelity Funding.

In addition to his media work, Christopher is the CEO of Black Crown Inc. and Black Crown Law APC, which oversee his private holdings and legal affairs.

He holds a Juris Doctorate from Trinity Law School, an MBA from American Heritage University, and two bachelor degrees. He is also a graduate of the Yale School of Management’s Global Executive Leadership Program.

A published author and sought-after speaker (unless it’s his son’s birthday), Christopher continues to advocate for financial empowerment. He’s worked pro bono with families in need, helped craft affordable housing programs through Habitat for Humanity, and was a founding board member of She Built This City — helping spark interest in construction and trades for women of all ages.